{"id":1264,"date":"2025-07-02T07:12:33","date_gmt":"2025-07-02T07:12:33","guid":{"rendered":"https:\/\/communicationmakeover.com\/?p=1264"},"modified":"2025-07-02T23:24:15","modified_gmt":"2025-07-02T23:24:15","slug":"whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan","status":"publish","type":"post","link":"https:\/\/communicationmakeover.com\/ja\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/","title":{"rendered":"\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u751f\u304d\u304c\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u304c\u65e5\u672c\u3067\u305d\u306e\u5b58\u5728\u610f\u7fa9\u3092\u898b\u51fa\u3057\u305f\u65b9\u6cd5"},"content":{"rendered":"

\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4f9d\u983c\uff1a \u4f1a\u793e\u3092\u300c\u7279\u5225\u306a\u5b58\u5728\u300d\u306b\u3059\u308b\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u307b\u3057\u3044\u3002<\/p>\n\n\n\n

\u80cc\u666f\uff1a \u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u65e5\u672c\u3067\u521d\u3081\u3066\u81ea\u793e\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30c1\u30fc\u30e0\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3084\u3001\u3053\u306e\u5e02\u5834\u306b\u304b\u3051\u308b\u60f3\u3044\u3092\u53cd\u6620\u3057\u3001\u793e\u54e1\u3084\u9867\u5ba2\u306e\u5fc3\u306b\u97ff\u304f\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u305f\u3002<\/p>\n\n\n\n

\u79c1\u306e\u8ab2\u984c\uff1a \u7d44\u7e54\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u4f1a\u793e\u306e\u30d3\u30b8\u30e7\u30f3\u306b\u5411\u304b\u3063\u3066\u65e5\u3005\u306e\u884c\u52d5\u3092\u5c0e\u304f\u3088\u3046\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u3001\u9650\u3089\u308c\u305f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u4e2d\u3067\u9032\u884c\u3055\u305b\u308b\u3053\u3068\u3002<\/p>\n\n\n\n

\u3053\u308c\u307e\u3067\u306eL&D\u30ad\u30e3\u30ea\u30a2\u3092\u901a\u3058\u3066\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u7b56\u5b9a\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u305f\u3073\u305f\u3073\u95a2\u308f\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30ad\u30e3\u30ea\u30a2\u521d\u671f\u306b\u306f\u3001\u5165\u793e1\u5e74\u5f8c\u306b\u4f1a\u793e\u304c\u8cb7\u53ce\u3055\u308c\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30e7\u30f3\u3068\u30d0\u30ea\u30e5\u30fc\u3092\u518d\u69cb\u7bc9\u3059\u308b\u5927\u898f\u6a21\u306a\u5909\u9769\u306b\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u5f8c\u5e74\u3001\u5c0f\u58f2\u696d\u754c\u3067\u4eba\u4e8b\u306b\u63a1\u7528\u3057\u3066\u3044\u305f\u969b\u306b\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u672c\u793e\u304c\u5404\u56fd\u306e\u30ea\u30fc\u30c0\u30fc\u304b\u3089\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u3066\u65b0\u305f\u306a\u30d3\u30b8\u30e7\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3082\u53c2\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u305d\u306e\u5f8c\u306f\u3001\u81ea\u5206\u81ea\u8eab\u304c\u4e3b\u5c0e\u3059\u308b\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u3082\u540c\u69d8\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u65b0\u5352\u7814\u4fee\u3067\u306f\u3001\u53c2\u52a0\u8005\u304c\u81ea\u5206\u305f\u3061\u306e\u76ee\u6a19\u3084\u60f3\u3044\u3092\u3082\u3068\u306b\u30d3\u30b8\u30e7\u30f3\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3057\u3066\u3001\u4ef2\u9593\u610f\u8b58\u3068\u4e3b\u4f53\u6027\u3092\u9ad8\u3081\u308b\u652f\u63f4\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u4eca\u56de\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u6848\u4ef6\u3067\u3082\u3001\u79c1\u306e\u5b9a\u756a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u300c\u6bb5\u968e\u7684\u306a\u69cb\u6210\u300d\u3092\u6d3b\u7528\u3057\u3001\u305d\u3053\u306b\u65e5\u672c\u306a\u3089\u3067\u306f\u306e\u8981\u7d20\u3092\u52a0\u3048\u3066\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u8a2d\u8a08\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\u30b9\u30c6\u30c3\u30d7\uff1a\u76ee\u7684\u306e\u660e\u78ba\u5316<\/strong><\/h2>\n\n\n\n

\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5192\u982d\u3067\u306f\u3001\u305d\u3082\u305d\u3082\u306a\u305c\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u306e\u304b\u3092\u5168\u54e1\u3067\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u305d\u306e\u5f8c\u3001\u56fd\u5185\u5916\u306e\u8457\u540d\u4f01\u696d\uff08\u540c\u696d\u754c\u542b\u3080\uff09\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u8a9e\u8abf\u3001\u7126\u70b9\u3001\u8ab0\u306b\u5411\u3051\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u3092\u6398\u308a\u4e0b\u3052\u3001\u53c2\u52a0\u8005\u81ea\u8eab\u304c\u300c\u81ea\u793e\u306f\u3069\u3093\u306a\u3053\u3068\u3092\u4f1d\u3048\u305f\u3044\u306e\u304b\u300d\u3092\u8003\u3048\u308b\u304d\u3063\u304b\u3051\u3068\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u6700\u8fd1\u6539\u8a02\u3055\u308c\u305f\u30d3\u30b8\u30e7\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u30d0\u30ea\u30e5\u30fc\u3001\u305d\u3057\u3066\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u3064\u3044\u3066\u632f\u308a\u8fd4\u308a\u307e\u3057\u305f\u3002\u3069\u306e\u3088\u3046\u306a\u8a00\u8449\u9063\u3044\u304c\u81ea\u7136\u306b\u611f\u3058\u3089\u308c\u305f\u3067\u3057\u3087\u3046\u304b\uff1f\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30c1\u30fc\u30e0\u306b\u771f\u306b\u97ff\u3044\u305f\u6838\u3068\u306a\u308b\u8003\u3048\u65b9\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n

\u3053\u306e\u571f\u53f0\u3092\u6574\u3048\u305f\u3046\u3048\u3067\u3001\u6b21\u306e\u6bb5\u968e\u3078\u3068\u9032\u307f\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n

\u7d44\u7e54\u306e\u300c\u751f\u304d\u304c\u3044\u300d\u3092\u63a2\u308b<\/strong><\/h2>\n\n\n\n

\u7d44\u7e54\u306e\u5b58\u5728\u610f\u7fa9\u3092\u8003\u3048\u308b\u305f\u3081\u306b\u3001\u79c1\u306f\u300c\u751f\u304d\u304c\u3044\u300d\u3068\u3044\u3046\u65e5\u672c\u72ec\u81ea\u306e\u6982\u5ff5\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u9577\u5bff\u3084\u76ee\u7684\u3042\u308b\u4eba\u751f\u306b\u7e4b\u304c\u308b\u3068\u3055\u308c\u308b\u3053\u306e\u8a00\u8449\u306f\u3001\u65e5\u672c\u3067\u4e8b\u696d\u3092\u958b\u59cb\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u307e\u3055\u306b\u3075\u3055\u308f\u3057\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3068\u611f\u3058\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u672c\u6765\u306f\u500b\u4eba\u306e\u300c\u751f\u304d\u304c\u3044\u300d\u3092\u8868\u3059\u8a00\u8449\u3067\u3059\u304c\u3001\u4eca\u56de\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u300c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306e\u751f\u304d\u304c\u3044\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u7f6e\u304d\u63db\u3048\u3066\u6d3b\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u79c1\u304c\u30a2\u30ec\u30f3\u30b8\u3057\u305f\u6f14\u7fd2\u3092\u901a\u3057\u3066\u3001\u30c1\u30fc\u30e0\u306f\u3053\u308c\u307e\u3067\u304a\u305d\u3089\u304f\u8868\u73fe\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u6d1e\u5bdf\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u751f\u304d\u304c\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u57fa\u3065\u3044\u305f\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306e\u5b9f\u8df5\u3092\u901a\u3057\u3066\u3001\u53c2\u52a0\u8005\u304c\u6240\u5c5e\u7d44\u7e54\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30c1\u30fc\u30e0\u9593\u3067\u5171\u901a\u306e\u76ee\u7684\u610f\u8b58\u3092\u80b2\u3080\u69d8\u5b50\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5f7c\u3089\u304c\u4f1a\u793e\u306e\u30d3\u30b8\u30e7\u30f3\u3068\u30d6\u30e9\u30f3\u30c9\u306b\u6839\u3056\u3057\u305f\u751f\u304d\u304c\u3044\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3044\u304f\u69d8\u5b50\u3092\u898b\u308b\u306e\u306f\u3001\u79c1\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u52b1\u307f\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u306e\u4f5c\u6210<\/strong><\/h2>\n\n\n\n

\u30d3\u30b8\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u305d\u3057\u3066\u300c\u751f\u304d\u304c\u3044\u300d\u306e\u571f\u53f0\u304c\u3067\u304d\u305f\u3068\u3053\u308d\u3067\u3001\u3044\u3088\u3044\u3088\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u306b\u79fb\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5404\u30c1\u30fc\u30e0\u304c\u767a\u8868\u3057\u305f\u30c9\u30e9\u30d5\u30c8\u306f\u3001\u3044\u305a\u308c\u3082\u601d\u616e\u6df1\u304f\u3001\u8aa0\u5b9f\u3067\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u524d\u534a\u306e\u5bfe\u8a71\u3092\u3057\u3063\u304b\u308a\u53cd\u6620\u3057\u305f\u3082\u306e\u3067\u3057\u305f\u3002\u30c1\u30fc\u30e0\u3054\u3068\u306b\u7570\u306a\u308b\u8868\u73fe\u3092\u7528\u3044\u306a\u304c\u3089\u3082\u3001\u5168\u4f53\u3068\u3057\u3066\u7d71\u4e00\u611f\u304c\u3042\u308a\u3001\u5185\u5bb9\u306b\u4e00\u8cab\u6027\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u7d42\u76e4\u306b\u306f\u30bc\u30cd\u30e9\u30eb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5408\u6d41\u3057\u3001\u92ed\u304f\u3082\u524d\u5411\u304d\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u3066\u9802\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u8a00\u8449\u304c\u30c1\u30fc\u30e0\u306e\u81ea\u4fe1\u306b\u3064\u306a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u305d\u306e\u5f8c\u3001\u4f1a\u5834\u306e\u30a8\u30cd\u30eb\u30ae\u30fc\u306f\u3068\u3066\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002L&D\u62c5\u5f53\u8005\u304b\u3089\u306f\u3001\u975e\u5e38\u306b\u5fd9\u3057\u3044\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u7d42\u59cb\u9ad8\u3044\u96c6\u4e2d\u529b\u3092\u4fdd\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u5370\u8c61\u7684\u3060\u3063\u305f\u3068\u3044\u3046\u58f0\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u76ee\u7684\u3092\u63a2\u308b\u624b\u6bb5\u3068\u3057\u3066\u300c\u751f\u304d\u304c\u3044\u300d\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u305f\u3053\u3068\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u4f53\u9a13\u3068\u306a\u308a\u3001\u30b0\u30eb\u30fc\u30d7\u5168\u4f53\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u65b9\u5411\u6027\u3092\u305d\u308d\u3048\u308b\u3046\u3048\u3067\u3082\u52b9\u679c\u7684\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u4eca\u5f8c\u306f\u3053\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u81ea\u3089\u306e\u8a00\u8449\u3067\u30c1\u30fc\u30e0\u306b\u4f1d\u3048\u3001\u7d44\u7e54\u5168\u4f53\u3067\u6d78\u900f\u3055\u305b\u3066\u3044\u304f\u6bb5\u968e\u306b\u5165\u308a\u307e\u3059\u3002\u81ea\u5206\u305f\u3061\u3067\u7bc9\u3044\u305f\u30df\u30c3\u30b7\u30e7\u30f3\u3060\u304b\u3089\u3053\u305d\u3001\u5b9f\u611f\u3092\u3082\u3063\u3066\u5e83\u3081\u3066\u3044\u3051\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b<\/strong><\/h2>\n\n\n\n

\u4fa1\u5024\u89b3\u306e\u518d\u78ba\u8a8d\u304b\u3089\u59cb\u307e\u308a\u3001\u81ea\u793e\u306e\u672c\u8cea\u3084\u76ee\u7684\u306e\u6df1\u6398\u308a\u3092\u7d4c\u3066\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u5c0e\u304d\u51fa\u3059\u3068\u3044\u3046\u6bb5\u968e\u7684\u30fb\u5185\u7701\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3084\u306f\u308a\u52b9\u679c\u7684\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u3082\u3057\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c\u65b0\u3057\u3044\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u308a\u3001\u5909\u9769\u3092\u8feb\u3089\u308c\u3066\u3044\u308b\u306e\u306a\u3089\u3001\u3042\u308b\u3044\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u601d\u3046\u3088\u3046\u306b\u5411\u4e0a\u3057\u3066\u3044\u306a\u3044\u306e\u306a\u3089\u3001\u4eca\u3053\u305d\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u5237\u65b0\u3059\u308b\u6642\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u79c1\u306f\u3001\u8cb4\u793e\u306e\u30ea\u30fc\u30c0\u30fc\u3001\u30c1\u30fc\u30e0\u3001\u305d\u3057\u3066\u9867\u5ba2\u3092\u771f\u306b\u60f9\u304d\u3064\u3051\u308b\u30df\u30c3\u30b7\u30e7\u30f3\u30fb\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3067\u3001\u8cb4\u793e\u306e\u76ee\u7684\u3092\u518d\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u3001\u8cb4\u793e\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u30fb\u30c1\u30fc\u30e0\u3092\u559c\u3093\u3067\u30b5\u30dd\u30fc\u30c8\u3044\u305f\u3057\u307e\u3059\u3002 \u3053\u3061\u3089\u307e\u3067\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

\u65e5\u672c\u5e02\u5834\u3067\u306e\u6210\u529f\u7684\u306a\u7acb\u3061\u4e0a\u3052\u3092\u76ee\u6307\u3057\u3001\u3042\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u304c\u672c\u5f53\u306b\u97ff\u304f\u30df\u30c3\u30b7\u30e7\u30f3\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u79c1\u306f\u30ea\u30fc\u30c0\u30fc\u5c64\u3092\u5bfe\u8c61\u306b\u3001\u751f\u304d\u304c\u3044\u306e\u6982\u5ff5\u3092\u53d6\u308a\u5165\u308c\u305f\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u5b9f\u65bd\u3057\u3001\u4f01\u696d\u306e\u76ee\u7684\u3092\u898b\u51fa\u3057\u3001\u610f\u5473\u306e\u3042\u308b\u672c\u7269\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u5171\u306b\u4f5c\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":1265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning"],"yoast_head":"\nWhat\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communicationmakeover.com\/ja\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover\" \/>\n<meta property=\"og:description\" content=\"To launch successfully in Japan, a global brand needed a mission statement that truly resonated. I guided their leadership team through a focused workshop using the concept of Ikigai to uncover their purpose and craft a meaningful, authentic mission. Here's how I did it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communicationmakeover.com\/ja\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\" \/>\n<meta property=\"og:site_name\" content=\"communication makeover\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T07:12:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T23:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Timothy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timothy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\"},\"author\":{\"name\":\"Timothy\",\"@id\":\"https:\/\/communicationmakeover.com\/#\/schema\/person\/481dd106b3067664ee4dbe992271f23d\"},\"headline\":\"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan\",\"datePublished\":\"2025-07-02T07:12:33+00:00\",\"dateModified\":\"2025-07-02T23:24:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\"},\"wordCount\":761,\"publisher\":{\"@id\":\"https:\/\/communicationmakeover.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp\",\"articleSection\":[\"Learning\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\",\"url\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\",\"name\":\"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover\",\"isPartOf\":{\"@id\":\"https:\/\/communicationmakeover.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp\",\"datePublished\":\"2025-07-02T07:12:33+00:00\",\"dateModified\":\"2025-07-02T23:24:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage\",\"url\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp\",\"contentUrl\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp\",\"width\":2000,\"height\":1189},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/communicationmakeover.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/communicationmakeover.com\/#website\",\"url\":\"https:\/\/communicationmakeover.com\/\",\"name\":\"communication makeover\",\"description\":\"Transform your communication with assertiveness training and targeted coaching\",\"publisher\":{\"@id\":\"https:\/\/communicationmakeover.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/communicationmakeover.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/communicationmakeover.com\/#organization\",\"name\":\"communication makeover\",\"url\":\"https:\/\/communicationmakeover.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/communicationmakeover.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2024\/09\/communicationmakeoverwhiteonwhiterevisted-1.png\",\"contentUrl\":\"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2024\/09\/communicationmakeoverwhiteonwhiterevisted-1.png\",\"width\":467,\"height\":101,\"caption\":\"communication makeover\"},\"image\":{\"@id\":\"https:\/\/communicationmakeover.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/communicationmakeover.com\/#\/schema\/person\/481dd106b3067664ee4dbe992271f23d\",\"name\":\"Timothy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g\",\"caption\":\"Timothy\"},\"description\":\"Experienced L&D professional with 20+ years in APAC, specializing in assertiveness, leadership, and communication coaching to boost performance and engagement. Fluent in Japanese, empowering non-native English speakers to excel as confident global leaders.\",\"url\":\"https:\/\/communicationmakeover.com\/ja\/author\/timothy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/communicationmakeover.com\/ja\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/","og_locale":"ja_JP","og_type":"article","og_title":"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover","og_description":"To launch successfully in Japan, a global brand needed a mission statement that truly resonated. I guided their leadership team through a focused workshop using the concept of Ikigai to uncover their purpose and craft a meaningful, authentic mission. Here's how I did it.","og_url":"https:\/\/communicationmakeover.com\/ja\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/","og_site_name":"communication makeover","article_published_time":"2025-07-02T07:12:33+00:00","article_modified_time":"2025-07-02T23:24:15+00:00","og_image":[{"width":2000,"height":1189,"url":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp","type":"image\/png"}],"author":"Timothy","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"Timothy","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"4\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#article","isPartOf":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/"},"author":{"name":"Timothy","@id":"https:\/\/communicationmakeover.com\/#\/schema\/person\/481dd106b3067664ee4dbe992271f23d"},"headline":"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan","datePublished":"2025-07-02T07:12:33+00:00","dateModified":"2025-07-02T23:24:15+00:00","mainEntityOfPage":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/"},"wordCount":761,"publisher":{"@id":"https:\/\/communicationmakeover.com\/#organization"},"image":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage"},"thumbnailUrl":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp","articleSection":["Learning"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/","url":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/","name":"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan - communication makeover","isPartOf":{"@id":"https:\/\/communicationmakeover.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage"},"image":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage"},"thumbnailUrl":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp","datePublished":"2025-07-02T07:12:33+00:00","dateModified":"2025-07-02T23:24:15+00:00","breadcrumb":{"@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#primaryimage","url":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp","contentUrl":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2025\/07\/ikigai.webp","width":2000,"height":1189},{"@type":"BreadcrumbList","@id":"https:\/\/communicationmakeover.com\/whats-your-companys-ikigai-how-a-global-brand-found-its-purpose-in-japan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/communicationmakeover.com\/"},{"@type":"ListItem","position":2,"name":"What\u2019s Your Company\u2019s Ikigai? How a Global Brand Found Its Purpose in Japan"}]},{"@type":"WebSite","@id":"https:\/\/communicationmakeover.com\/#website","url":"https:\/\/communicationmakeover.com\/","name":"communication makeover","description":"Transform your communication with assertiveness training and targeted coaching","publisher":{"@id":"https:\/\/communicationmakeover.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/communicationmakeover.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/communicationmakeover.com\/#organization","name":"communication makeover","url":"https:\/\/communicationmakeover.com\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/communicationmakeover.com\/#\/schema\/logo\/image\/","url":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2024\/09\/communicationmakeoverwhiteonwhiterevisted-1.png","contentUrl":"https:\/\/communicationmakeover.com\/wp-content\/uploads\/2024\/09\/communicationmakeoverwhiteonwhiterevisted-1.png","width":467,"height":101,"caption":"communication makeover"},"image":{"@id":"https:\/\/communicationmakeover.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/communicationmakeover.com\/#\/schema\/person\/481dd106b3067664ee4dbe992271f23d","name":"Timothy","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0809c5ed29e9257d322525522c7a791d3809aeb3397399b1622b01ba7ddf0eee?s=96&d=mm&r=g","caption":"Timothy"},"description":"APAC\u306720\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u3092\u6301\u3064L&D\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3002\u65e5\u672c\u8a9e\u582a\u80fd\u3067\u3001\u30a2\u30b5\u30fc\u30c6\u30a3\u30d6\u30cd\u30b9\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c1\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3057\u3001\u975e\u82f1\u8a9e\u30cd\u30a4\u30c6\u30a3\u30d6\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30ea\u30fc\u30c0\u30fc\u3078\u306e\u6210\u9577\u3092\u652f\u63f4\u3057\u307e\u3059\u3002","url":"https:\/\/communicationmakeover.com\/ja\/author\/timothy\/"}]}},"_links":{"self":[{"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":6,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/posts\/1264\/revisions\/1273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/media\/1265"}],"wp:attachment":[{"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicationmakeover.com\/ja\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}